Horseshoe J & Co. is now Wooten & Co. Discover the story behind our rebrand, our new name, and the next chapter of our jewelry and leather goods brand.
If you’ve been with us for a while, you may have noticed a new name, a new look, and a new chapter unfolding.
While the name has changed, the heart behind the business has not. Wooten & Co. is the continuation of the brand, community, and business we have spent years building — simply evolved into something that better reflects where we are today and where we’re headed next.
Why We Changed Our Name
Horseshoe J & Co. will always be an important part of our story. It is the name under which so many of you first discovered us, placed your first orders, shared our jewelry with friends, and supported this business as it grew.
But over time, we realized the brand was growing beyond the name.
What began with a strong focus on western-inspired jewelry has continued to evolve into a broader vision centered around timeless design, exceptional quality, thoughtful craftsmanship, and pieces meant to be kept for years.
We wanted a name that could grow with that vision.
Wooten & Co., built around our family name, felt personal in a way that was important to us while also feeling timeless enough to carry the brand into the future.
It gave us room to grow without leaving behind where we started.
More Than a New Name
This rebrand is about much more than changing a logo.
Wooten & Co. represents the next evolution of the business — one that feels more refined, intentional, and true to the brand we have been building all along.
Our roots remain firmly connected to the West, but our vision has expanded beyond any single product category or traditional definition of western style.
We want Wooten & Co. to be a place for pieces that feel distinctive yet timeless. The kind of jewelry, leather goods, and thoughtfully designed products you reach for today and still appreciate years from now.
As the brand grows, you’ll continue to see an expanded assortment of products while we remain focused on the qualities that have always mattered most to us: beautiful materials, craftsmanship, authenticity, and design with longevity.
What This Means for Horseshoe J & Co. Customers
If you previously shopped with Horseshoe J & Co., you are in the right place.
Wooten & Co. is not a separate company or a new business replacing the one you knew. It is the next chapter of the same business, with the same commitment to our customers and an even bigger vision for what we hope to create.
You may still see the Horseshoe J & Co. name associated with older orders, packaging, product photos, social content, search results, or other pieces from our history as we complete the transition.
Those are all part of our story, and we’re proud of them.
Looking Ahead
One of the things we love most about building this business is knowing that so many of you have watched it grow alongside us.
Some of you have been here since the very beginning. Others may have discovered us for the first time as Wooten & Co.
Either way, we’re grateful you’re here.
This new name gives us the freedom to continue expanding our collections, refining our designs, and creating pieces that feel worthy of being collected, worn, loved, and eventually passed down.
The name is new.
The foundation is not.
Welcome to Wooten & Co. — formerly Horseshoe J & Co., and the next chapter of everything we’ve been building together.
Crafted to be Collected.
